Deborah Stroman, PhD, CLU

Department of Exercise and Sport Science
315 Woollen Gym, CB# 8700
University of North Carolina
Chapel Hill, NC 27599-8700



Twitter:  @drstroman
Personal Website:

Professional Summary

Dr. Debby Stroman teaches in the Sport Administration track. Her courses include Introduction to Sport Administration (221), Sport Entrepreneurship (51 & 328), Finance and Economics of Sport (324), and Sport Marketing (322). Additional instruction includes the Sport Venture course (328) in the popular Entrepreneurship Minor and the capstone courses (750 & 751) for the Sport Administration graduate program. As the coordinator of the undergraduate internship program, she seeks to provide students with a valuable practicum that matches their career interest. She developed the Applied Leadership Program, which enables students to participate in unique experiential education activities in sport management with the Atlantic Coast Conference, Central Intercollegiate Athletic Association (CIAA), and the North Carolina High School Athletic Association. Dr. Stroman also serves as a Senior Advisor in the Kenan Institute of Private Enterprise. Her responsibility is to develop and foster sport entrepreneurship initiatives on campus. She enjoys working with UNC’s Center for Faculty Excellence, The Parr Center for Ethics, and the NCAA’s Office of Inclusion on special projects. She received her degrees from the University of Virginia (B.S.), University of North Carolina (M.A. Sport Administration), and Capella University (Ph.D. Business). Her dissertation title is “The Critical Success Factors of the Atlantic Coast Conference.” Dr. Stroman’s research interests are leadership, marketing, entrepreneurship, and social issues of sport. She is the faculty advisor for the Carolina Sport Business Club, Sigma Alpha Lambda (leadership & honors society), and the UNC Sports Debate Club.  Dr. Stroman is in her second term as the chairperson of the university’s Black Faculty and Staff Caucus. Recent recognitions include the 2013 Class of 1996 Excellence in Academic Advising and the 2013 Hortense K. McClinton Outstanding Faculty/Staff awards.

Prior to her appointment at UNC, Dr. Stroman successfully owned and managed her own business ventures. She is the 2006 recipient of the state of Maryland’s Top MBE Award, which recognizes leadership, business, and entrepreneurial success. She also has experience as a grant writer and fundraiser for non-profit organizations. Dr. Stroman is the owner of LASER (Life After Sports With Effective Results™), which provides career coaching and transition planning to former professional athletes.  Previous employment experience includes intercollegiate athletics, the NCAA, corporate management, and financial planning. She is a former basketball player at UVA and assistant coach for the Tar Heels.

Professional Affiliations – North American Society for Sport Management, Black Coaches Association, Zeta Phi Beta Sorority, Inc., Women’s Basketball Coaches Association, National Association of Collegiate Women Athletic Administrators, and Greenleaf Center for Servant Leadership.