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Jonathan A. Jensen, PhD, MS

Department of Exercise and Sport Science
308 Woollen Gym, CB# 8605
University of North Carolina
Chapel Hill, North Carolina 27599-8700

(919) 962-0959

Professional Summary

A former executive with sport marketing agencies in global advertising and marketing networks Omnicom and Publicis Groupe, Dr. Jensen serves as an Assistant Professor in the Sport Administration program at the University of North Carolina at Chapel Hill, with a focus on assisting sport organizations and the brands that sponsor them in strategic decision-making.

Dr. Jensen’s research has been featured in USA Today, The Wall Street Journal, The Economist, AdWeek, Atlanta Journal-Constitution, Portland Business Journal, Columbus Dispatch, The Baltimore Sun, and the WGN Morning News, and published in several leading academic journals, including the Journal of Sport Management, Marketing Letters, Business Horizons, Journal of Consumer Marketing, Journal of Global Marketing, and the International Journal of Sports Marketing and Sponsorship.

Jensen has been named an “Emerging Scholar in Sport Marketing” by the American Marketing Association’s Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG), an award that recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing. In addition, two papers he co-authored have been awarded “Paper of the Year in Sport Marketing” by the same group.

A National Academies Scientific Teaching Fellow, Dr. Jensen is a leading voice in the application of advanced, predictive analytics to the study of sport marketing. He has twice been named a finalist in the research paper competition at the MIT Sloan Sports Analytics Conference (SSAC) in Boston.

His research in this area has also been presented at the New England Symposium on Statistics in Sports (NESSIS), the Great Lakes Analytics in Sports Conference (GLASC), the American Marketing Association (AMA) Winter and Summer Conferences, the Academy of Marketing Science (AMS) Annual Conference, the Conference of the North American Society for Sport Management (NASSM), and the Annual Conference of the Sport Marketing Association (SMA), and published in the Journal of Advertising Research, Marketing Intelligence & Planning, Sport Marketing Quarterly, and the Journal of Quantitative Analysis in Sports.

Dr. Jensen currently serves on the editorial board of the Journal of Advertising Research, Journal of Consumer Marketing, International Journal of Sports Marketing and Sponsorship, and the International Journal of Sport Management.

Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. from The Ohio State University. Dr. Jensen and his wife Michelle, who have been married for more than 10 years and have a son named Jack, reside in Chapel Hill.