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Danielle Smith, MBA

Teaching Assistant Professor – Sport Administration

Department of Exercise and Sport Science
307 Woollen Gymnasium
University of North Carolina
Chapel Hill, North Carolina 27599-8700

(919) 843-4507


Danielle Smith is a Teaching Assistant Professor of Sport Administration at the University of North Carolina at Chapel Hill and is currently pursuing her doctorate at North Carolina State University.   She is the Director of the UNC Sport Administration Undergraduate Program, and teaches classes such as Introduction to Sport Administration, Sport Marketing, Events and Facilities, and Field Experience in Sport Administration. Prior to her transition to higher education in 2018, Danielle served as Vice President of Brands for Wasserman, a global sports marketing agency, and has also worked as Director of Corporate Development and Events for The V Foundation for Cancer Research.  Danielle’s primary research interests center around three main topics; corporate social responsibility in sport, more specifically, the role in which sport organizations enable fans to engage in cause-related efforts; women in sport, specifically addressing the fan perception of female sports, and innovation in Sport Management Higher Education and experiential learning.  Danielle is a graduate of the University of Maryland (BS in Marketing) and received her MBA and Masters in Sport Business Management from the DeVos program at the University of Central Florida.  Smith actively consults for a variety of sport organizations such as the Atlantic Coast Conference and Wasserman. In addition, she is an active member of the Triangle WISE Chapter (Women in Sports and Events) and The Collective Think Tank, an academic-industry partnership whose mission is to further women in sport. She and her husband Chris enjoy spending time in the North Carolina outdoors their two children, Tyler and Cooper.