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Coyte Cooper, PhD

Department of Exercise and Sport Science
312 Woollen, CB# 8605
Chapel Hill, NC 27599


Phone: (919) 962-0959
Twitter: @coytecooper / @UNC_SpAd / @ELSMarketing

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Professional Summary

Coyte Cooper, PhD is in his fifth year as an Assistant Professor of Sport Administration at the University of North Carolina at Chapel Hill.  In teaching, his area of specialization focuses on the business side of sport with an emphasis on marketing (and branding) in the sport industry.  Currently, he teaches EXSS 744 Collegiate Sport Marketing, EXSS 746 Economic & Financial Management of Sport, and EXSS 322 Fundamental Sport Marketing.

With an emphasis on issues in college athletics, Dr. Cooper has developed a line of research that focuses on the identification of innovative marketing practices in NCAA athletic departments.  In particular, he has invested in an area of specialization that focuses on the positioning of “non-revenue,” Olympic sport programs to enhance sustainability initiatives.

In addition to teaching and research initiatives, Coyte is involved in outreach initiatives to help grow sport programs.  Working with the National Wrestling Coaches Association (NWCA), he is currently active working with coaches to help them develop marketing strategies to enhance their programs.  In addition, he founded Elite Level Sport Marketing (ELSM) ( to serve as a resource for coaches and organizations interested in developing skill sets in marketing.  Recently, he also helped to develop the Best of Brand awards program to enhance program marketing efforts at all levels.

Coyte received his Doctorate in Sport Marketing & Management from Indiana University-Bloomington in the fall of 2007.


* CEO, Elite Level Sport Marketing (ELSM), 2011-Current

* Marketing Consultant, National Wrestling Coaches Association (NWCA), 2009-Current.

* Assistant Wrestling Coach, Indiana University-Bloomington, 2004-2006.

* Cameraman/Production Assistant, ESPN, 1999-2006.


“Success is the masterful application of the fundamentals on a daily basis” (Robin Sharma)