Jonathan A. Jensen, PhD, MS
Department of Exercise and Sport Science
A former executive with sport marketing agencies in Omnicom and Publicis Groupe, Dr. Jensen serves as an Assistant Professor in the Sport Administration program at the University of North Carolina at Chapel Hill, with a focus on assisting sport organizations and brands in strategic decision-making, in particular the effective measurement of the returns from investments in sport sponsorship.
Dr. Jensen’s research has been featured in The Wall Street Journal, The Economist, AdWeek, Portland Business Journal, Columbus Dispatch, and The Baltimore Sun and published in several leading academic journals, including the Journal of Sport Management, Business Horizons, Journal of Consumer Marketing, Journal of Global Marketing, and the International Journal of Sports Marketing and Sponsorship, where he serves on the editorial board.
A leading voice in the application of advanced analytics to sport marketing, Dr. Jensen’s research paper entitled “Sponsorship Revenue Forecasting for Sport Organizations: A Survival Analysis Approach” was named one of eight finalists in the research paper competition at the 2016 MIT Sloan Sports Analytics Conference in Boston.
His research in this area has also been presented at the New England Symposium on Statistics in Sports (NESSIS), the American Marketing Association (AMA) Winter and Summer Educators’ Conferences, the Academy of Marketing Science (AMS) Annual Conference, the Conference of the North American Society for Sport Management (NASSM), and the Annual Conference of the Sport Marketing Association (SMA), and published in the Journal of Advertising Research, Sport Marketing Quarterly, and the Journal of Quantitative Analysis in Sports.
Dr. Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. from The Ohio State University. Dr. Jensen and his wife Michelle, who have been married for 10 years and have a son named Jack, reside in Chapel Hill.