Associate Professors

Richard Southall

Department of Exercise and Sport Science Coordinator of Graduate Sport Administration Program

203D Woollen, CB#8605
The University of North Carolina  
Chapel Hill, NC 27599

Office: 919-962-3507 Fax: 919-962-6325

southall@email.unc.edu

Professional Summary

Dr. Richard M. Southall is presently an associate professor of Sport Administration and Coordinator of the Graduate Sport Administration Program at The University of North Carolina at Chapel Hill. He received his doctorate in Sport Administration from The University of Northern Colorado in 2001. His undergraduate degree (B.A. – summa cum laude) from Western State College of Colorado included a triple-major in English, history, and philosophy. Dr. Southall’s areas of professional expertise include sport marketing, legal and ethical issues in college sport, sociology of sport, and sport facility and event management. He is a former president of the Sport and Recreation Law Association (2004-2005).

Over the past eight years Dr. Southall has authored/co-authored 19 peer-reviewed articles dealing with such issues as: NCAA’s institutional logics, university policy responses to criminal behavior by college athletes, legal and marketing implications of National Football League ticket transfer policies, academic fraud scandals in college sport, and organizational culture dynamics in college athletic departments. In addition, he has authored/co-authored seven book chapters and has given over 70 presentations (both refereed and invited) at national and international academic conferences. Dr. Southall is second-author of a facility and event management text: Sport facility management: Organizing events and mitigating risks. He is currently Director of The College Sport Research Institute at The University of North Carolina at Chapel Hill.

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